Description

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

  • Free of SLS/SLES Sulfates
  • Gently cleanses color-treated hair
  • Fortifies hair for 3X greater resistance to breakage
  • Free of SLS/SLES Sulfates *
  • Gently cleanses color-treated hair
  • Fortifies hair for 3X greater resistance to breakage **
  • *SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
  • **When using Colourful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo

Key Ingredients:

  • Camelia Oil – Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
  • Pomegranate Fruit Extract – Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of hair colour.
  • Smartrelease Technology – Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.